Buy 2 items, get an extra 10% off
Buy 3 items, get an extra 15% off
Buy 4 items, get an extra 20% off

Halter-Neck Watercolour Print Maxi Dress

£103.00 £52.00 SAVE 50%
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Secure payment Black Month price — ends November 30
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Black Month · Sizes are moving quickly at these prices. If you can still click "Add to cart", it is still available.

Turn heads wherever you go with the Halter-Neck Open Back Waist Watercolour Print Maxi Dress.
The dress is designed for effortless elegance and features a flattering halter neck and a bold open back that adds the perfect touch of allure.

The tailored waist beautifully defines your silhouette, while the flowing maxi length ensures graceful movement with every step. The soft watercolour print creates a dreamy, artistic atmosphere, ideal for summer events, beach weddings, or sunset soirées.

Pair it with wedges and delicate accessories for an unforgettable look.

Key Features:

  • Elegant halter neck

  • Playful open back design

  • Flattering tailored waist

  • Flowing maxi skirt for graceful movement

  • Unique watercolour print for a fresh, artistic look

Size Bust (cm) Waist (cm)
S 88 68
M 92 72
L 96 76
XL 100 80
2XL 104 84


    We deliver throughout the United Kingdom, reliable carriers.

    • Free shipping – on every order, no minimum spend.
    • Processing – orders leave us within 1–3 business days.
    • Delivery  – 5–12 working days after dispatch.
    • Tracking – a tracking link lands in your inbox as soon as the parcel moves.

      Ordering during Black Month leaves comfortable room before the holidays.

    Changed your mind? Send it back within 30 days of delivery, unworn, unwashed and in its original packaging.

    Black Month items are included. A sale price does not cost you the right to return.

    Email support@ruthlondon.com with your order number first and we will send you the return form. Return shipping is paid by the customer.

    We’re here to help throughout Black Month, usually replying within 24 hours.

    Monday – Friday: 9:00 AM – 5:00 PM (UK time)
    Saturday – Sunday: 10:00 AM – 5:00 PM (UK time)

    Whether you need sizing advice or help with an order, email us at support@ruthlondon.com.

    Over 20,000 satisfied customers

    4.9/5 based on 2,682+ reviews
    Charlotte W.

    Absolutely beautiful and so well made. I love the little details!

    Charlotte W.

    Verified Purchase
    Emily T.

    The quality is even better than I expected. Such a lovely coat.

    Emily T.

    Verified Purchase
    Sophie W.

    Such a gorgeous blouse! It looks even better in person.

    Sophie W.

    Verified Purchase
    Amanda L.

    Beautiful craftsmanship and perfect for everyday wear.

    Amanda L.

    Verified Purchase
    Hannah D.

    The jumper is gorgeous and very well made. Highly recommend!

    Hannah D.

    Verified Purchase
    Lucy B.

    A gorgeous outfit that goes with everything.

    Lucy B.

    Verified Purchase
    Amelia C.

    So happy with my purchase. It feels very special and looks even better in person.

    Amelia C.

    Verified Purchase

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    Black Month at Ruth London

    Once a year we take the whole collection down in price, and this is it. Coats, knitwear, cardigans and Mary Janes are all reduced until November 30.

    And the more you take home, the further it goes:

    Buy 2 items → Extra 10% off

    Buy 3 items → Extra 15% off

    Buy 4 items → Extra 20% off

    Buy 5+ items → Extra 25% off

    The extra discount comes off automatically at checkout, on top of the Black Month price. There is no code to remember.

    Sizes tend to sell out before the month is over. If a piece still shows as available, it is still yours to take.

    — The Ruth London Team

    BLACK MONTH: FREQUENTLY ASKED QUESTIONS

    Black Month pricing runs until 30 November. The biggest discounts are available on Black Friday, 27 November, and continue through Cyber Monday, 30 November.

    From 1 December, the collection returns to its regular prices.

    Yes. The Black Month price is already shown on each product, and the extra discount is applied at checkout:

    • 2 items: extra 10% off
    • 3 items: extra 15% off
    • 4 items: extra 20% off
    • 5+ items: extra 25% off

    No code is needed. The discount is applied automatically once the items are in your basket.

    If you order during Black Month, there's still time. We dispatch orders within 1–3 working days, and delivery across the UK takes 5–12 working days after dispatch.

    Ordering in November is the safest option to receive your items before the holidays.

    Yes. Black Month items follow the same 30-day returns policy as everything else, provided they are unworn, unwashed and in their original packaging.

    Email support@ruthlondon.com with your order number before returning anything, and we'll send you the returns form. Return postage is paid by the customer.

    Yes. Once your order has been dispatched, you'll receive an email with your tracking number and a link to follow your parcel.

    You can also track your order on our Track Your Order page using your order number and email address.

    FREE SHIPPING

    We deliver throughout the United Kingdom with Royal Mail, quickly and securely. Free delivery on all orders.

    SECURE PAYMENTS

    Pay for your order securely with a variety of payment methods.

    30-DAY RETURNS

    Not completely satisfied? No problem — you can request a return within 30 days.